Health & Wellbeing Service - Manchester

‘You Wouldn’t Miss…’

Cervical Screening Poster Campaign Launched


Manchester Public Health Development Service are urging women to attend screening for the disease, which is more than twice as prevalent in Manchester than the national average.

The new campaign, titled ‘You wouldn’t miss...’ demonstrates that attending screening is just as important as collecting the kids from school or a going to a job interview. The posters and postcard campaign, designed by Manchester Mental Health and Social Care Trust’s Public Health Development Service, are aimed at 25-34 year old women but are applicable to all ages. They feature real women from Greater Manchester and remind women that there are certain things that they would not miss doing, such as collecting their children from school. The posters stress that their cervical screening test, which is usually provided by their GP, is also something that they should not miss.

Paul Nethercott, Senior Public Health Development Adviser for Cancer/CHD, is leading on the campaign, which involves distributing posters and postcards across Manchester and adverts on local radio.

“The problem we face is that a lot of women see a screening as being just about detecting cervical cancer, but it is actually a preventative measure,” he said. “The higher rate of cervical cancer in Manchester can be directly attributed to the low uptake of screening and we hope that this campaign will go some way to addressing that.”

Since the introduction of the National Cervical Cancer screening programme in 1988, the number of women from 25 to 64 that are diagnosed with cervical cancer almost halved - from 16 women in every 100,000 women between 1986 and 1988 to 8.5 women in every 100,000 women from 2006 to 2008.
However, in Manchester the rate for 2008 was 19.2 women in every 100,000, which is more than double the national average.

“This is a first step in a rolling and continuing campaign and we’re making sure that the information is also available in a number of languages including Polish, French, Mandarin Chinese and Urdu among others,” said Paul. “Screening saves lives, so if you have received an appointment to attend for a smear test, I would strongly urge all women to keep that appointment and get checked out.”

If you have received an appointment for a cervical smear recently, and did not attend, please contact your GP practice to ask to rearrange the appointment. Alternately, you can attend a sexual health clinic such as the Palatine Clinics, which are held at a number of locations across the City of Manchester. Further details on locations, opening times and contact numbers can be found by clicking here.

The posters and accompanying postcards are available directly from the Manchester Public Health Development Service and are being distributed to healthcare facilities, libraries, community centres and other venues across Manchester.

For more information please contact the Health & Wellbeing Service, Health Information and Resource Library (HIRL).

Further information and Frequently Asked Questions about Cervical Cancer can be found below, after the downloadable PDFs of the campaign posters and postcards.