Health & Wellbeing Service - Manchester

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New campaign launched to get families in Greater Manchester making healthy swaps in January

A new Change4Life campaign launched by Public Health England aims to encourage families in Greater Manchester to make one easy swap to help cut sugar and fat from their everyday snacks, drinks and meals this January.

As part of the campaign, a Change4Life roadshow will be visiting Manchester to help inspire families who want to make healthy changes this January. The roadshow, which will feature live cookery demonstrations and interactive games for the family, will be visiting the following location: Sunday 12 January: Manchester Arndale, Manchester, M4 3AQ.

Those who sign up to the campaign will be able to choose from five simple Smart Swaps:

  • Sugary drinks to diet, sugar free or no added sugar drinks or to milk or water
  • Cheese to reduced fat cheese
  • Butter to lower fat butters or spreads
  • Sugary cereal to low sugar cereal e.g. plain whole wheat cereal biscuits, plain shredded whole grain or plain porridge
  • Whole milk to semi-skimmed; or semi-skimmed to 1% fat or skimmed milk

While milk and dairy products are great sources of protein and calcium, families looking to make healthier choices could also swap whole milk for semi-skimmed milk, potentially saving up to a third of a pint of fat over four weeks.

The Smart Swaps campaign is launched as the latest data, from the 2012/13 National Child Measurement Programme, shows that more than a third (35 per cent) of children aged 10-11 in Greater Manchester carry excess weight. 1

For more information on the campaign visit:

1 Source: The Health and Social Care Information Centre, Lifestyle Statistics / Public
Health England, Children, Young People and families NCMP Dataset 2012/13